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Problems in marketing applying key concepts and techniques

. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by click.

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  • ". Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by click."
  • ". Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by click."@en
  • "Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above."
  • "Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management."@en

genre

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  • "Electronic books"
  • "Electronic books"@en
  • "Fallstudiensammlung"
  • "Livres électroniques"

name

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  • "Problems in marketing"
  • "Problems in marketing applying key concepts and techniques"@en
  • "Problems in marketing applying key concepts and techniques"
  • "Problems in marketing : Analysis and applications"
  • "Problems in marketing : aplying key concepts and techniques"
  • "Problems in marketing analysis and applications : instructor's manual"
  • "Problems in Marketing"
  • "Problems in Marketing"@en
  • "Problems in marketing : analysis and applications"
  • "Problems in marketing : applying key concepts and techniques"@en
  • "Problems in marketing : applying key concepts and techniques"
  • "Problems in Marketing: Applying Key Concepts and Techniques"

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