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http://worldcat.org/entity/work/id/203265405

Understanding the consumer : a psychological approach

This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted such as personality and lifestyle effects.

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"This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted such as personality and lifestyle effects."@en
"This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted, such as personality and lifestyle effects."@en

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"Understanding the consumer"
"Understanding the consumer : a psychological approach"
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