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The mass audience rediscovering the dominant model

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. USE LAST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS ... Recently, media s.

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  • "In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. USE LAST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS ... Recently, media s."@en
  • "First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company."@en

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  • "Electronic books"@en

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  • "The mass audience : rediscovering the dominant model : by James G. Webster, Patricia F. Phalen"
  • "The Mass audience : rediscovering the dominant model"
  • "The mass audience rediscovering the dominant model"@en
  • "The mass audience : rediscovering the dominant model"@en
  • "The mass audience : rediscovering the dominant model"
  • "The Mass Audience Rediscovering the Dominant Model"@en
  • "Mass Audience Rediscovering the Dominant Model"@en

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