"New products Management Case studies." . . "nye produkter." . . "Produits commerciaux Gestion." . . "Produktpolitik" . . "Produktpolitik." . "produktpolitik." . "Termékforgalmazás." . . "product development." . . "Product management." . . "Product management" . "Strategisch management." . . "Produits nouveaux Commercialisation." . . "Innovationsmanagement" . . "Zarządzanie produktem." . . "new products." . . "markedsføring." . . "Marketing stratégique." . . "Innovation" . . "Produits nouveaux Gestion." . . "Potrošniki Potrošniški interesi Vedenje uporabnikov Učbeniki za visoke šole." . . "Strateški management Znanje vodenja Učbeniki za visoke šole." . . "Productos nuevos." . . "Productos comerciales Gestión." . . "Planificación estratégica." . . "Produktudvikling" . . "produktudvikling." . "New products Management" . . "New products Management." . "Produktentwicklung." . . "Vezetés." . . "Marketing." . . "Proizvodi Proizvodna strategija Management proizvodov Učbeniki za visoke šole." . . "Produkty nowe zarządzanie studium przypadku." . . "Producció Direcció i administració." . . "Strategisches Management" . . "Productontwikkeling." . . "Productbeleid." . . "forbrugeradfærd." . . . . "produktstrategi." . . "Novi proizvod Razvoj novih izdelkov Proizvodna dejavnost Učbeniki za visoke šole." . . . "Case studies" . "Case studies"@en . . "Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time."@en . . . . . . . . . . . . . . . . . . . . . "This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses."@en . "This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses." . . . . . . . . . . . . . . "Product strategy and management"@en . "Product strategy and management" . . . . . . . . . . . . . . . . "Electronic books"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Produits nouveaux Gestion Cas, Études de." . . "Produktmanagement." . .