"Bloomberg News (Firm)" . . . . . . "Television news programs"@en . . . "JC Penney Senior Vice President of Children's Apparel Betsy Schumacher discusses the company's back-to-school strategy with Deirdre Bolton on Bloomberg Television's 'Money Moves.'"@en . "What is JC Penney's back-to-school strategy?"@en . "Clothing trade." . . . .