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Strategic management awareness and change

"This book is about strategic awareness, strategic analysis, strategy development, strategic decision making and the management of strategic change. It is designed for use by students who will become future managers and for managers in practice; after all, in some way or another, all managers are strategy makers." -- From the back cover.

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description

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  • "The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience. Names of some companies studied in the cases : Marks and Spencer plc, Dell, The National Trust, Virgin, McDonalds, Wynn Las Vegas, Kwit-Fit, Richer Sounds, Bill Gates, BUPA, PartyGaming, Royal Bank of Scotland, Netflix, eBay, Hornby Hobbies, Team New Zealand, Betfair, Burberry, Club Mediterranee, Aiptek..."
  • ""This book is about strategic awareness, strategic analysis, strategy development, strategic decision making and the management of strategic change. It is designed for use by students who will become future managers and for managers in practice; after all, in some way or another, all managers are strategy makers." -- From the back cover."@en
  • "This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of strategic management thought."@en

genre

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  • "Electronic books"@en
  • "Electronic books"
  • "Lehrbuch"
  • "Case studies"

name

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  • "Strategic Management : Awarenessand Change"
  • "Strategic management"
  • "Strategic management awareness and change"@en
  • "Strategic management awareness and change"
  • "Strategic management: awareness and change : lecturers' resource manual"
  • "Strategic management : awareness and change : lecturers' resource manual"@en
  • "Strategic management [electronic resource]"@en
  • "Strategic Management : Awareness and Change"
  • "Strategic management awareness & change"
  • "Strategic management : awareness and change; [now includes cases]"
  • "Strategic Management"@en
  • "Strategic management, lecturerś resource manual : awareness and change"
  • "Strategic management / Lecturers' resource manual"
  • "Strategic management : awareness and change"@en
  • "Strategic management : awareness and change"
  • "Strategic Management : awareness and change"
  • "Strategic management : awareness change"
  • "Strategic management : awarness and change"
  • "Strategic management : awareness & change"
  • "Strategic management : awareness & change"@en
  • "Strategic management : Awareness and change"

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