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The business of iOS app development : for iPhones, iPads and iPod touches

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators?perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

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  • "Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators?perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!"@en
  • "Updated for the Apple iOS8, this third edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. You'll learn how to: analyze your ideas and competition, and identify your audience to evaluate sales potential; protect your business and intellectual property and avoid potential legal hassles; transform your iOS app into a powerful marketing tool; build synergy with in-app cross-promotion and social media, and Apple's Game Center; utilize revenue-generating business models such as in-app advertising and In-App Purchase; improve usability and implement effective testing; create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website; successfully navigate the App Store submission process; and execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. --"
  • "Updated for the Apple iOS8, this third edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. You'll learn how to: analyze your ideas and competition, and identify your audience to evaluate sales potential; protect your business and intellectual property and avoid potential legal hassles; transform your iOS app into a powerful marketing tool; build synergy with in-app cross-promotion and social media, and Apple's Game Center; utilize revenue-generating business models such as in-app advertising and In-App Purchase; improve usability and implement effective testing; create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website; successfully navigate the App Store submission process; and execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. --"@en
  • "Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!"

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  • "Electronic books"@en
  • "Electronic books"
  • "Livres électroniques"
  • "Ressources Internet"

name

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  • "The Business of iOS App Development : For iPhones, iPads and iPod touches"
  • "The business of iOS app development for iPhones, iPads and iPod Touches"
  • "The Business of iOS App Development For iPhone, iPad and iPod touch"
  • "The business of iOS app development : for iPhones, iPads and iPod touches"@en
  • "The Business of iOS App Development For iPhones, iPads and iPod touches"
  • "The business of iOS app development : for iPhones, iPads and iPod Touches"@en

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