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http://worldcat.org/entity/work/id/22548491

Marketing & selling the travel product

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about

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"Marketing and selling the travel product"@en
"Marketing and selling the travel product"

author

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contributor

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http://worldcat.org/entity/person/id/2632822794

creator

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http://worldcat.org/entity/person/id/2640516527

description

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"This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples. - Back cover."

genre

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"Problems and exercises"

name

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"Marketing and selling the travel product"
"Marketing & selling the travel product"@en
"Marketing & selling the travel product"

workExample

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