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http://worldcat.org/entity/work/id/2260633824

The hard sell : the tricks of political advertising

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about

alternateName

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  • "Tricks of political advertising"

creator

description

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  • "In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt."

genre

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  • "Large type books"

name

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  • "The hard sell : the tricks of political advertising"

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