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http://worldcat.org/entity/work/id/2261503083

Storytelling pocketbook : a pocketful of tips, techniques and tools on how to use stories to engage and persuade people

People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite.

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description

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  • "People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite."@en

genre

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  • "Electronic books"@en
  • "Electronic books"
  • "Livres électroniques"
  • "Handbooks and manuals"
  • "Handbooks and manuals"@en

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  • "Storytelling pocketbook : a pocketful of tips, techniques and tools on how to use stories to engage and persuade people"
  • "Storytelling pocketbook : a pocketful of tips, techniques and tools on how to use stories to engage and persuade people"@en
  • "The storytelling pocketbook"
  • "The storytelling pocketbook"@en
  • "Storytelling Pocketbook"

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