Linked Data Explorerhttp://worldcat.org/entity/work/id/2273377515
Cambridge marketing handbook : services
This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/business_&_economics_industrial_management
- http://id.loc.gov/authorities/subjects/sh87006846
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/service_industries_marketing
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/business_&_economics_organizational_behavior
- http://id.worldcat.org/fast/1113447
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/business_&_economics_management
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/service_industries_marketing_handbooks_manuals_etc
- http://experiment.worldcat.org/entity/work/data/2273377515#Topic/business_&_economics_management_science
http://schema.org/alternateName
- "Services"
- "Services"@en
http://schema.org/description
- "This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services."@en
http://schema.org/genre
- "Electronic books"
- "Electronic books"@en
- "Livres électroniques"
http://schema.org/name
- "Cambridge marketing handbook services"
- "Cambridge Marketing Handbook"
- "Cambridge marketing handbook : services"@en
- "Cambridge marketing handbook : services"