"Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach systematische Abhandlungen??ber den konkreten Einsatz ausgew??hlter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp vorgelegte Kompendium zum Suchmaschinenmarketing (SEO - Search Engine Optimization und SEM - Search Engine Marketing) schlie??t eine zentrale L??cke. Alle Parameter des Suchmaschinenmarketings werden systematisch erl??utert und anwendungsorientiert erkl??rt. Konkrete Beispiele verdeutlichen die paxisgerechte Umsetzung."
"The technologies of mobile communications and ubiquitous computing pervade our society, and wireless networks sense the movement of people and vehicles, generating large volumes of mobility data. This is a scenario of great opportunities and risks: on one side, mining this data can produce useful knowledge, supporting sustainable mobility and intelligent transportation systems; on the other side, individual privacy is at risk, as the mobility data contain sensitive personal information. A new multidisciplinary research area is emerging at this crossroads of mobility, data mining, and privacy. This book assesses this research frontier from a computer science perspective, investigating the various scientific and technological issues, open problems, and roadmap. The editors manage a research project called GeoPKDD, Geographic Privacy-Aware Knowledge Discovery and Delivery, funded by the EU Commission and involving 40 researchers from 7 countries, and this book tightly integrates and relates their findings in 13 chapters covering all related subjects, including the concepts of movement data and knowledge discovery from movement data; privacy-aware geographic knowledge discovery; wireless network and next-generation mobile technologies; trajectory data models, systems and warehouses; privacy and security aspects of technologies and related regulations; querying, mining and reasoning on spatiotemporal data; and visual analytics methods for movement data. This book will benefit researchers and practitioners in the related areas of computer science, geography, social science, statistics, law, telecommunications and transportation engineering."
"Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach immer noch systematische Abhandlungen A1/4ber den konkreten Einsatz ausgewAhlter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp nun bereits in der zweiten Auflage vorgelegte Kompendium zum Suchmaschinenmarketing schlieAt eine zentrale LA1/4cke. Alle Parameter des Suchmaschinenmarketings werden systematisch erlAutert und anwendungsorientiert erklArt. Konkrete Beispiele verdeutlichen die praxisgerechte Umsetzung. FA1/4r die Zweitauflage wurde der Inhalt kompl."
BUSINESS & ECONOMICS E-Commerce Internet Marketing.
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Internet marketing recherche de l'information [manuel]
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