"New business enterprises." . . "Marketing Management." . . "New business enterprises Management." . . . . "Entrepreneurial Marketing a Global Perspective"@en . . . . . . . . . . . . . . . "Electronic books"@en . "Entrepreneurial marketing : a global perspective"@en . . "This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective."@en . "Marketing." . . . .