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The political brain the role of emotion in deciding the fate of the nation

For two decades [the author] has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by many cognitive psychologists, political scientists, economists - and Democratic campaign strategists.... In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. -Dust jacket.

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  • "For two decades [the author] has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by many cognitive psychologists, political scientists, economists - and Democratic campaign strategists.... In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. -Dust jacket."@en
  • "A groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections."@en
  • "The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections."@en
  • "In politics, when reason and emotion collide, emotion invariably wins. This book by scientist and psychologist Drew Westen is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections."@en
  • "In this groundbreaking work, Drew Westen illustrates the idea that voters make their political decisions based primarily on emotion rather than intellect. Westen uses psychological explanations and examples to show the success that proven politicians have enjoyed, due primarily to their message rather than their actual policy. He furthermore shows the way that candidates who fail to appeal emotionally to potential voters lose elections."@en
  • "The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts and how the marketplace that matters most of the time is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory. The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work."@en
  • "The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts and how the marketplace that matters most of the time is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory. The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work."

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  • "Audiobooks"@en
  • "Downloadable audio books"@en
  • "Political platforms"@en

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  • "The political brain the role of emotion in deciding the fate of the nation"@en
  • "The political brain the role of emotion in deciding the fate of the nation"
  • "The political brain"@en
  • "The political brain [the role of emotion in deciding the fate of the nation]"@en

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