Linked Data Explorerhttp://worldcat.org/entity/work/id/2386994
Advertising's affective qualities and consumer response
Open All Close All
http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/publicite_et_consommateurs
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/marketing
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/publicite_cout
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/role_selon_le_sexe_dans_la_publicite
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/femmes_dans_la_publicite
- http://id.worldcat.org/fast/876410
- http://id.worldcat.org/fast/797511
- http://id.loc.gov/authorities/subjects/sh85001086
- http://id.worldcat.org/fast/1058890
- http://id.loc.gov/authorities/subjects/sh85031491
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/marchandisage
- http://id.loc.gov/authorities/subjects/sh85100175
- http://experiment.worldcat.org/entity/work/data/2386994#Topic/modification_du_comportement_psychologie_appliquee
http://schema.org/alternateName
- "Marketing science institute. Working paper"
http://schema.org/name
- "Advertising's affective qualities and consumer response"