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http://worldcat.org/entity/work/id/24090013

Advertising international : the globalisation of consumer culture

A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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http://schema.org/description

  • "A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying."@en

http://schema.org/genre

  • "Electronic books"@en
  • "Ressources Internet"

http://schema.org/name

  • "Advertising international : the globalisation of consumer culture"@en
  • "L'Internationale publicitaire"
  • "Advertising international : globalisation of consumer culture"
  • "Advertising International the Privatisation of Public Space"@en
  • "L'internationale publicitaire"
  • "Advertising international the privatisation of public space"
  • "Advertising international the privatisation of public space"@en
  • "Advertising International : The privatisation of public space"
  • "Advertising international : the privatisation of public space"@en
  • "Advertising international : the privatisation of public space"