http://worldcat.org/entity/work/id/2420944436

Mobile strategies for digital publishing : a practical guide to the evolving landscape

The explosion of mobile devices around the world is transforming the nature of digital publishing. Publishers and digital content developers must rethink every node of the publishing process in order to take advantage of the fast-approaching mobile future.Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape offers an in-depth look at the latest mobile trends and how they're changing the shape of the industry. Publishing analyst Thad McIlroy, founder of the Future of Publishing blog, assembles and a reviews a wide range of recent data on e-reading practices, device sales, platform and carrier usage, global markets and more, to provide a comprehensive portrait of the current mobile landscape. He then offers market-based recommendations for publishers of all kinds to retool their businesses for the mobile boom, from content development and marketing to staffing considerations and organizational structure.Mobile Strategies for Digital Publishing is an indispensable roadmap for publishers striving to confront each of those challenges efficiently and effectively.

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