. . . . . . . . . . . . . . "Electronic fan relationship management : how can the Internet be successfully used by a professional sports team to manage and develop their fan relationships? ;a case study of the New Orleans Hornets" . "Electronic fan relationship management : how can the Internet be successfully used by a professional sports team to manage and develop their fan relationships? A case study of the New Orleans Hornets"@en . . . . . . . . "New Orleans Hornets (Basketball team)" . . "Sportfan." . . "Online-Marketing." . . "Internet marketing." . . "Kundenmanagement." . . . . "Sports franchises." . . "Customer relations / Management." . .