"If only we could trust flavor as a guide to a healthy diet - instead, our taste for food depends on a complex combination of factors, including appearance, texture, odor, and pungency, as well as on our earliest eating habits formed during infancy and childhood. As one of the acclaimed initiators of the field of molecular gastronomy, Per Møller analyzes food sensation, reward, and appetite under a holistic approach that includes psychophysics, neurophysiology, neuropsychology, and neuroeconomics. Møller is a professor at the University of Copenhagen, where he directs a Master's-level course on food choice and acceptance, and the editor in chief of Flavor Magazine, a multidisciplinary journal focusing on all aspects of flavor. In this Falling Walls lecture, Møller offers unique insight into what our relationship with food is based on, how memory of odors and flavors is connected to critical periods of our growth, and what triggers choice and consumption."
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