"Scaling (Social sciences) Handbooks, manuals, etc." . . "BUSINESS & ECONOMICS / Management Science" . . "Marketing research Statistical methods." . . "BUSINESS & ECONOMICS / Management" . . "Consumer behavior Research." . . "BUSINESS & ECONOMICS / Industrial Management" . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Marketing research Statistical methods Handbooks, manuals, etc." . . . . . . . . . "Handbooks and manuals" . "Handbooks and manuals"@en . . . . "The handbook of brand management scales" . "The handbook of brand management scales"@en . . . . . . . . "Electronic books"@en . "Scaling (Social sciences)" . .