"EUPRERA Conference 2013" . . . "Journal of communication management EUPRERA conference 2013" . . "Journal of communication management : EUPRERA conference 2013"@en . . "This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication."@en . . "Electronic books"@en . "Electronic books" . . . . "Communication in marketing." . . "Communication in management Congresses." . . . .