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http://worldcat.org/entity/work/id/2545398

Integrated advertising, promotion, & marketing communications

[This volume] provide[s an] integrated marketing communications text that integrated student projects that were so necessary for the course and that integrated the supplements used to teach the course.-Pref.

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  • "Integrated advertising, promotion, and marketing communications"

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description

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  • "The [book] addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. -http://www.booksinprint.com."
  • "[This volume] provide[s an] integrated marketing communications text that integrated student projects that were so necessary for the course and that integrated the supplements used to teach the course.-Pref."@en

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  • "Integrated advertising, promotion & marketing communications"
  • "Integrated advertising, promotion, & marketing communications"@en

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