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Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

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  • ""Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""@en
  • "Persoonlijke adviezen door de eigenzinnige ex-ondernemer en publicist over de vele problemen waarmee de manager te maken krijgt."
  • "As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description."

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  • "Livres électroniques"
  • "Ratgeber"
  • "Electronic books"@en

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  • "Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition"@en
  • "Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition"
  • "Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition"@en
  • "Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition"
  • "Reality check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition : [Summary]"

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