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Sin and syntax : how to craft wickedly effective prose

Today's writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets (such as how to use'Gasp!'interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to: *Distinguish between words that are "pearls" and words that are "potatoes" * Avoid "couch potato thinking" and "commitment phobia" when choosing verbs * Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing) Everyone needs to know how to write stylish prose'students, professionals, and seasoned writers alike. Whether you're writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.

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  • "How to craft wickedly effective prose"
  • "How to craft wickedly effective prose"@en

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description

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  • "An expert on contemporary copywriting offers advice on up-to-date writing styles, showing how to break through conventional modes to achieve a striking and hip style."
  • "Today's writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets (such as how to use'Gasp!'interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to: *Distinguish between words that are "pearls" and words that are "potatoes" * Avoid "couch potato thinking" and "commitment phobia" when choosing verbs * Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing) Everyone needs to know how to write stylish prose'students, professionals, and seasoned writers alike. Whether you're writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language."@en
  • "Today's writers need more spunk than Strunk. Whether it's the Great American E-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. With "Sin and Syntax", copy veteran Hale makes creative communication, both the lyrical and the unlawful, an option for everyone."@en
  • "Want your writing to sell, shock, or just sing? The acclaimed author of Wired Style presents a hip, real-world guide to the rules of grammar--and when to break them. Today's writers need more spunk than Strunk. Whether crafted for the Great American Novel, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Now, from copy veteran Constance Hale comes a fun, informative, indispensable guide to taking your writing from ordinary to extraordinary. Sin and syntax is more than just a style manual with examinations of sentence structure and parts of speech. In addition to spelling out the basic rules, Constance Hale teaches you when--and how--to effectively break them. Chock full of examples from traditional and nontraditional prose--from advertising jingles to song lyrics to literary classics--Sin and syntax shows you why learning to "sin" will make you a better writer. Discover how to: distinguish between words that are "pearls" and words that are "potatoes", innovate with adjectives to avoid clichés, avoid "couch potato thinking" and "com-mitment phobia" when choosing verbs, and how to use literary devices such as onomatopoeia, alliteration, and metaphor. Plus--you'll learn: how Rich Little boosted his comedy career with the perfected use of one particular interjection, why Muhammad Ali's syntactically surprising speech worked as well as his jabs, and which famous opening line from American literature contains no subject whatsoever. A perfect display of Hale's own literary principles, Sin and syntax, with its clear, crisp, modern approach to style, will be an essential guide for all those who want to improve their command of the English language."@en

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  • "Electronic books"@en

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  • "Sin and syntax : how to craft wickedly effective prose"
  • "Sin and syntax : how to craft wickedly effective prose"@en
  • "Sin and syntax how to craft wickedly effective prose"@en

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