Linked Data Explorer
Summary The New Logic of Digital Business
This work offers a summary of the book "UNCHAINED VALUE: The New Logic of Digital Business" by Mary Cronin.Mary Cronin is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also serves on the board of directors for several Internet start-ups. According to Cronin, you can't transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a "digital value.
- "This work offers a summary of the book "UNCHAINED VALUE: The New Logic of Digital Business" by Mary Cronin.Mary Cronin is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also serves on the board of directors for several Internet start-ups. According to Cronin, you can't transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a "digital value."@en
- "Summary The New Logic of Digital Business"@en