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Summary How the Internet Is Changing the Way Consumers Make Choices
This work offers a summary of the book "WEB RULES: How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy.Tom Murphy was the founding managing editor of CBS.MarketWatch.com and currently serves as editor-in-chief and vice president, product development for infoUSA.com.In Web Rules, T. Murphy shows that the Internet changes the dynamics of the marketplace by placing the consumer firmly back in the driving seat. That represents quite a dramatic transition in the balance of power. In recent times, big business and well funded corporations have called the shots, and made decisi.
- "This work offers a summary of the book "WEB RULES: How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy.Tom Murphy was the founding managing editor of CBS.MarketWatch.com and currently serves as editor-in-chief and vice president, product development for infoUSA.com.In Web Rules, T. Murphy shows that the Internet changes the dynamics of the marketplace by placing the consumer firmly back in the driving seat. That represents quite a dramatic transition in the balance of power. In recent times, big business and well funded corporations have called the shots, and made decisi."@en
- "Summary How the Internet Is Changing the Way Consumers Make Choices"@en