Starbucks

"Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008."@en
"Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008. ||Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its effor."
"Discusses the origins, development, and successes of Starbucks, as well as the corporation's strategies, innovations, and impact on society and the coffee industry; and includes a time line."