Konsumentenverhalten / Kinder / Jugendliche / Marketing / Werbewirkung / Werbepsychologie / USA.
Children United States Social conditions.
Infants com a consumidors Estats Units d'Amèrica.
Comportamento do consumidor Estados unidos.
Materialismo Aspectos sociales Estados Unidos.
Publicitat i infants Estats Units d'Amèrica.
Niños Beneficencia, protección, etc. Estados Unidos.
Enfants Protection, assistance, etc. États-Unis.
Materialism Social aspects United States.
aaAdvertising and children United States
aaMaterialism axSocial aspects United States
Enfants États-Unis Conditions sociales 20e siècle.
Crianças (condições sociais) Estados unidos.
aaChildren United States axSocial conditions
Niños Estados Unidos Condiciones sociales.
Born to buy - the commercialized child and the new consumer culture
Nati per comprare : salviamo i nostri figli, ostaggi della pubblicità
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Electronic books
Born to Buy : The Commercialised Child and the New Consumer Culture
Born to buy : the commercialized child and the new consumer culture
Born to buy the commercialized child and the new consumer culture
Born to buy the commercialized child and the new consumer cult
Commercialized child and the new consumer culture
Born to buy : marketing and the transformation of childhood and culture
Qiang jiu mai wu zhi jin de xia yi dai !
Nacidos para comprar : los nuevos consumidores infantiles
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.
Born to buy
La pubblicità rivolta ai bambini e ai ragazzi è ovunque (TV, radio, Internet, cinema, libri, ecc.). Il marketing ha creato una generazione di "bambini commercializzati", spronati al continuo acquisto (o desiderio) di prodotti non necessari e spesso dannosi al loro equilibrio fisico e/o psicologico: ci riferiamo qui ai video pronografici, al cibo-spazzatura, ai videogiochi violenti, ma anche a tutto ciò che rappresenta comunque un impoverimento della fantasia e della creatività infantili. Non sono i bambini problematici ad abbracciare il consumismo, ma è il consumismo a creare problemi ai bambini. Come reagire a questa forma di violenza?
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Tian sheng mai jia : qiang jiu mai wu zhi jin de xia yi dai
Tian sheng mai jia : qiang jiu mai wu zhi jin de xia yi dai !
Born to buy : the commercialized child and the new consumer guide