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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage

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  • "Putting the service profit chain to work for unbeatable competitive advantage"

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  • "An organization that learns how to cultivate an ownership attitude creates a self-reinforcing relationship between customers and front-line employees. The lifetime value of a customer-owner can be equivalent to that of more than a hundred typical customers. And that makes the lifetime value of an employee who can promote customer ownership priceless."

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  • "The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage"