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http://worldcat.org/entity/work/id/26615416

How to evaluate and improve your marketing department

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"Evaluating the marketing function; Are we a marketing oriented company? Marketing information; The product strategy; The pricing strategy; Field sales and distribution; Marketing communications; Evaluating marketing staff; Product manager; Sales manager; Sales representative."

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"How to evaluate and improve your marketing department"@en
"How to evaluate and improve your marketing department"

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