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Competitive strategies for service organisations

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context.

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  • "This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context."@en

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  • "Competitive strategies for service organisations"@en
  • "Competitive strategies for service organisations"
  • "Competitive strategies for service organizations"