"BUSINESS & ECONOMICS Real Estate General." . . "\"The difference between an average real estate agent and a consistently top-selling producer is good business planning. Even the most skilled agents can find themselves struggling in between sales if they haven't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner details a system for operating like a small business. Readers will find out how to: Set up a strategy for getting through the \"lean\" months; prepare financial projections and learn how to manage a fluctuating income; find creative ways to market themselves within their budget; plan for association dues and other necessary expenses; create and review specific performance measurements. Packed with easy-to-apply strategies, this book gives readers a proven plan for success.\"--Back cover." . . . . . . . "Even the most skilled and experienced real estate agents need to have a solid business plan to keep themselves from struggling in between sales. The planner details a system for operating like a small business and learning how to keep themselves in the black while managing a fluctuating income." . "Electronic books"@en . "Electronic books" . . . "The real estate agent's business planner practical strategies for maximizing your success"@en . . "The Real Estate Agent's Business Planner : Practical Strategies for Maximizing Your Success" . . . . "The real estate agent's business planner : practical strategies for maximizing your success" . . . "McCrea, Bridget" . .