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How to Write Successful Fundraising Letters

Techniques for writing fundraising letters to recruit new donors, appeal for special gifts and year-end contributions, solicit major gifts, and persuade your donors to upgrade.

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  • "Successful fundraising letters"@en

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  • "You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Free downloads on josseybass.com."
  • "Techniques for writing fundraising letters to recruit new donors, appeal for special gifts and year-end contributions, solicit major gifts, and persuade your donors to upgrade."@en
  • "Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages - from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes chapters on e-mail solicitations, monthly and legacy giving. Refreshed and revised, the features include: gain insight into current trends in the field with updated cases, samples, and examples; access more content for small to medium NPOs with limited budgets and resources; and learn the latest technology with new sections on typography and lay out."
  • "Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you th."@en
  • "You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and leg."
  • "Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters."

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  • "Handbooks and manuals"@en
  • "Electronic resource"
  • "Electronic books"@en
  • "Electronic books"
  • "Llibres electrònics"

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  • "How to Write Successful Fundraising Letters"@en
  • "How to Write Successful Fundraising Letters"
  • "How to write successful fundraising letters sample letters, style tips, useful hints, real-world examples"@en
  • "How to write successful fundraising letters"
  • "How to write successful fundraising letters"@en
  • "How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples"