"Associacions no lucratives Direcció i administració" . . "Entitats sense ànim de lucre." . . "Neprofitne organizacije Poslovno komuniciranje Priročniki." . . "Fondsenverwerving." . . . . . . "You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Free downloads on josseybass.com." . . . . . . "How to Write Successful Fundraising Letters"@en . "How to Write Successful Fundraising Letters" . . "Techniques for writing fundraising letters to recruit new donors, appeal for special gifts and year-end contributions, solicit major gifts, and persuade your donors to upgrade."@en . "How to write successful fundraising letters sample letters, style tips, useful hints, real-world examples"@en . "Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages - from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes chapters on e-mail solicitations, monthly and legacy giving. Refreshed and revised, the features include: gain insight into current trends in the field with updated cases, samples, and examples; access more content for small to medium NPOs with limited budgets and resources; and learn the latest technology with new sections on typography and lay out." . . . . . "Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you th."@en . . . . . . . . . . "Handbooks and manuals"@en . . "You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and leg." . "How to write successful fundraising letters" . "How to write successful fundraising letters"@en . . . . . . . "How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples" . "Electronic resource" . . "Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work \"you\" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters." . . . . . . . . "Successful fundraising letters"@en . . . . . . . . . "Electronic books"@en . "Electronic books" . . . "Llibres electrònics" . "BUSINESS & ECONOMICS Investments & Securities General." . . "Collecte de fonds par la poste Guides, manuels, etc." . . "Fondations États-Unis." . . "Direct mailing." . . "Direct-mail fund raising." . . "Financiranje Neprofitne organizacije Priročniki." . . "Associacions no lucratives." . . "Collecte de fonds Documents et correspondance." . . "Finances." . . "Associations sans but lucratif Finances Guides, manuels, etc." . . "Associations sans but lucratif Finances." . . "Collecte de fonds États-Unis." . . . . "Warwick, Mal" . . "Modèles de lettres." . . "Administració." . .