http://worldcat.org/entity/work/id/2841337

A general analysis of the audience of WGBH, Boston, Massachusetts

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of wgbh. A random sample of 4157 respondents was obtained. Among the conclusions were that as family size increased, viewing of children's programs increased; as the educational level of adults in the household rose, viewing of adult programs on wgbh increased; television sets were on for two hours or more per day in more than 90 percent of the homes and for six hours or more daily in more than 40 percent; and adult viewing was greatest in households where there were no children. (The results of the study are presented in both narrative and table format.) (Rb).

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