Linked Data Explorerhttp://worldcat.org/entity/work/id/28788546
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting
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- http://experiment.worldcat.org/entity/work/data/28788546#Topic/tv_reklamer
- http://experiment.worldcat.org/entity/work/data/28788546#Topic/publicite_taux_de_rendement_recherche
- http://experiment.worldcat.org/entity/work/data/28788546#Topic/publicite_televisee
- http://experiment.worldcat.org/entity/work/data/28788546#Topic/reklameeffekt
- http://experiment.worldcat.org/entity/work/data/28788546#Topic/effektmaling
- http://id.worldcat.org/fast/1146648
- http://id.loc.gov/authorities/subjects/sh85133481
http://schema.org/name
- "Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting"@en
- "Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting"