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How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing
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- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/1010167
- http://experiment.worldcat.org/entity/work/data/288168806#Topic/marketing
- http://id.worldcat.org/fast/1148201
- http://experiment.worldcat.org/entity/work/data/288168806#Topic/tests_de_marche
- http://id.loc.gov/authorities/subjects/sh94006411
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- "How to plan and execute the marketing campaign; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing"
- "How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing"
- "How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing"@en