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http://worldcat.org/entity/work/id/291308986

Public relations : concepts, practice and critique

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  • "This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The 12 chapters provide careful clear explanations of concepts and discuss competing definitions. Each chapter reviews a number of related themes from a variety of perspectives. Topics covered include: - Reputation - Risk - Impression management - Celebrity - Ethics - Persuasion and propaganda - Emotional and spiritual dimensions of management - Promotional culture and globalization. The book helps students engage with big philosophical questions about the occupation and its concepts and to think about their own relationship with the occupation."

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  • "Public relations, concepts, practice and critique"
  • "Public relations : concepts, practise and critique"
  • "Public relations : concepts, practice and critique"@en
  • "Public relations : concepts, practice and critique"
  • "Public relations - concepts, practice and critique"

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