Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.
"Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen."@en
"Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen."
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