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http://worldcat.org/entity/work/id/294068047

Public relations : a practical guide to the basics

The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.

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  • "The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology."@en

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  • "Electronic books"@en
  • "Handbooks and manuals"
  • "Einführung"

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  • "Public relations : a practical guide to the basics"@en
  • "Public relations : A practical guide to the basics"
  • "Public Relations a Practical Guide to the Basics"@en
  • "Public relations : a practical guide to the basics"

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