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http://worldcat.org/entity/work/id/3033701

Principles of advertising : a global perspective

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description

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  • "Principles of Advertising is a complete and well-organized introductory textbook to advertising. Educators in the field and students will explore the advertising business environment, the legal and political forces that are involved, advertising agencies and the advertising business, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising, and much more. Intelligent and thorough, Principles of Advertising will give you and your students a complete and captivating introduction to the field and provide new insights to effective and successful strategies. -- Back cover."

genre

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  • "Electronic books"

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  • "Principles of advertising"
  • "Principles of advertising : a global perspective"@en
  • "Principles of advertising : a global perspective"
  • "Principles of advertising a global perspective"

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