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The new influencers a marketer's guide to the new social media

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity?and credibility?with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, g.

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http://schema.org/description

  • ""Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers"--Publisher description."
  • "Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity?and credibility?with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, g."@en

http://schema.org/genre

  • "Blogs"
  • "Blogs"@en
  • "Electronic books"@en
  • "Electronic books"

http://schema.org/name

  • "The New Influencers : A Marketer's Guide to the New Social Media"
  • "The new influencers : a marketer's guide to the new social media"
  • "The new influencers a marketer's guide to the new social media"@en
  • "The new influencers a marketer's guide to the new social media"
  • "The New Influencers a Marketer's Guide to the New Social Media"@en