http://worldcat.org/entity/work/id/309091750

The uses of communication in decision-making

Undertaken as a situational, cross-cultural study to determine the importance of various mass media in individual problem-solving and decision-making, 2,500 adults in Seattle, Belgrade, and Ljubljana were interviewed and asked to indicate those problems he/she perceived as personally important in the city he/she was living in a and in the world. Information sources relating to those problems were then identified by each respondent. Various demographic data were also collected. Analyses of the data are presented for each city and for each type of problem--local problems and world problems. Overall, newspapers were mentioned most often as sources of information about important problems. Television was the second most useful mass media source. Additional data is presented for various demographic groups and types of problems, as are perceptions about the media by sample respondents. (Dgc).

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