"Soziale Software." . . "virksomheder" . . "Summaries.Com (Firm)" . . "Consumer motivation." . . "brugeradfærd" . . "kommunikation" . . "Aspect économique." . . "Communauté virtuelle." . . . . . . . . . . "Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers." . . "Groundswell : winning in a world transformed by social technologies" . . "Groundswell : winning in a world transformed by social technologies"@en . . . . . . . . "El mundo groundswell : cómo aprovechar los movimientos sociales espontáneos de la red"@es . . . . . . . . . "The \"groundswell\" is a social trend first and foremost. Consumers are using online technology -- like MySpace, blogs, YouTube -- to interact with, share opinions and help each other rather than being limited to the products and services which are offered by corporations. The groundswell is literally like a flood of consumer-created information. From thousands of sources, your customers are today actively talking about your brand in ways which you certainly haven't approved, vetted or initiated. The groundswell can wash over traditional business communications and completely drown out what you would prefer to be said. In Groundswell, the authors explain how to concentrate on building the customer relationship, not worrying about the technology involved. Make every contact with your company positive and the groundswell will work for you rather than against you."@en . "Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity."@en . "Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity." . . . . . . . "\"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works\"--Page 2 of cover." . . . . "El mundo groundswell cómo aprovechar los movimientos sociales espontáneos de la red"@es . . "El mundo groundswell : cómo aprovechar los movimientos sociales espontáneos de la Red" . . . . . . . . . . . . . . . . . "Verkkovalta : voittaminen sosiaalisten teknologioiden maailmassa"@fi . . . "Winning in a world transformed by social technologies" . . . . . . . . . . . . "Cómo aprovechar los movimientos sociales espontáneos de la red"@es . . . . . . . . . . . . . . . . . . . . . . "\"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works\"--Cover, p. 2." . . . . . . . . . . . . . . . . . "El Mundo Groundswell : Como Aprovechar los Movimientos Sociales Espontaneos de la Red" . . . . . . . . . . "Electronic books" . "Electronic books"@en . . "Livres électroniques" . . . . . "Groundswell : winning in a world transformed by social techonologies" . . . . . . . . . . . . . . "Groundswell winning in a world transformed by social technologies" . "Groundswell winning in a world transformed by social technologies"@en . . . . . . "El Mundo groundswell : cómo aprovechar los movimientos sociales espontáneos de la red" . . . . . . . . . . . . "Internet." . . "internet" . "Salgspolitik." . . "Sociedad de la información Aspectos económicos." . . "valta." . . "Consumer behavior." . . "Comportement du consommateur." . . "Marketing recursos en Internet." . . "Kundenbindung." . . "yritysstrategiat." . . "verkostot." . . "Société informatisée Aspect économique." . . "Społeczności internetowe." . . "sociale netværk" . . "Consommateurs Attitudes." . . "Internet Aspecto social." . . "Unternehmen." . . "Xarxes socials Recursos electrònics en xarxa Aspectes econòmics" . . "hyödyntäminen." . . "verkkoyhteisöt." . . "Social Software" . . "Online-Marketing" . . "Consumentengedrag." . . "consumentengedrag." . "Produktgestaltung." . . "sociale media." . . "Soziales Netzwerk." . . "Markedsføring." . . "Marketing." . . "Sociale verandering." . . "Internet Màrqueting." . . "SOCIAL SCIENCE / General" . . "Distributiestrategie." . . "Entreprises." . . . . "Sociale netwerken." . . "sociale netwerken." . "Online-Netzwerk" . . "hyöty." . . "Societat de la informació Aspectes econòmics." . . "Societat de la informació Aspectes econòmics" . "Informationsgesellschaft." . . "Społeczeństwo informacyjne aspekt ekonomiczny." . . "Planning in het bedrijf." . . "Redes sociales en línea Aspectos económicos." . . "Qualité des produits." . . "Online social networks Economic aspects" . . "Online social networks Economic aspects." . "Forbrugermotivation." . . "Société informatisée." . . "Marketing en Internet." . . "Beziehungsmarketing" . . "osallistuminen." . . "Społeczeństwo informacyjne." . . "Communautés virtuelles Aspect économique." . . "Etudes de cas." . . "Gestión de empresas Innovaciones tecnológicas." . . "Réseautage personnel (Informatique) Aspect économique." . . "Société de l'information Aspect économique." . . "Forbrugerundersøgelser." . . "technologie de l'information." . . "Tecnologia de la informació Aspectes econòmics." . . "Echange d'information." . . "Réseautage personnel (Informatique)" . . "Redes sociales en Internet." . . "Redes sociales Aspectos económicos." . . "Öffentlichkeitsarbeit" . . "Réseaux sociaux en ligne." . . "Movimientos sociales." . . "Information society Economic aspects" . . "Information society Economic aspects." . "asiakkaat." . . "Web 2.0 Aspectes econòmics." . . "société de l'information." . . "Société de l'information." . "sosiaalinen media." . . "Technologies de l'information et de la communication." . . "Virtuelle Gemeinschaft" . . "Web 2.0" . . "Web 2.0." . "Forbrugeradfærd." . . "yritykset." . . "Informació, Xarxes d' Aspectes econòmics." . . "Consumer research." . . "Marketing w Internecie." . . "Społeczności internetowe aspekt ekonomiczny." . . "asiakassuhde." . . "Réseautage personnel (Informatique) Cas, Études de." . .