"The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values."
"In "New Test for Authenticity", the authors give managers two key questions to ask about their company, their leader or public face, or their company's offering: Is it true to itself? Is it what it says it is? In "Definitive Standards of Authenticity", the authors list the five factors that most directly influence customer perceptions, namely the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose, and its demonstrable body of values. In "Five Ways to Convey Authenticity", Companies communicate and demonstrate themselves through their assigned names or brands, their expressed public statements, their established places and spaces, their declared motivations and internal incentives, and their displayed appearances. Best-selling authors, Pine & Gilmore, have a huge global following and network."

"體驗真實 : 滿足顧客的真正渴望"
"Authenticiteit : wat consumenten écht willen"
"Ti yan zhen shi : gu ke de zhen zheng ke wang"
"體驗真實 : 顧客的真正渴望"
"Authenticity : contending with the new consumer sensibility"
"Authenticity : what consumers really want"
"Authenticiteit : wat consumenten echt willen"
"Ti yan zhen shi = Authenticity : man zu gu ke de zhen zheng ke wang : What consumers really want"
"Ti yan zhen shi : man zu gu ke de zhen zheng ke wang"
"體驗真實 = Authenticity : 滿足顧客的真正渴望 : What consumers really want"