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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world

Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable - commercial symbol in the world. Pioneering the art of the soft sell, Coke's advertising has stamped an indelible imprint on our popular culture, from the "pause that refreshes" to the modern image of Santa Claus. The simple script label, unchanged since the Victorian era, has become virtually synonymous with America.

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alternateName

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  • "hoe geniale marketing en creatieve handelsgeest van Coca-Cola het bekendste produkt ter wereld maakten"
  • "Coca-Cola"

author

contributor

creator

description

http://schema.org/description

  • "Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable - commercial symbol in the world. Pioneering the art of the soft sell, Coke's advertising has stamped an indelible imprint on our popular culture, from the "pause that refreshes" to the modern image of Santa Claus. The simple script label, unchanged since the Victorian era, has become virtually synonymous with America."@en
  • "Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable - commercial symbol in the world. Pioneering the art of the soft sell, Coke's advertising has stamped an indelible imprint on our popular culture, from the "pause that refreshes" to the modern image of Santa Claus. The simple script label, unchanged since the Victorian era, has become virtually synonymous with America."

genre

http://schema.org/genre

  • "History"
  • "History"@en

name

http://schema.org/name

  • "Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world"@en
  • "Coca cola het verhaal"
  • "Secret formula : how brilliant marketing and relentness salesmanship made Coca-Cola the best-known product in the world"
  • "Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world"@en
  • "Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world"
  • "Coca-Cola, het verhaal : hoe geniale marketing en creatieve handelsgeest vanCoca-Cola het bekendste produkt ter wereld maakten"
  • "Coca-Cola, het verhaal"
  • "Coca-cola, het verhaal : hoe geniale marketing en creatieve handelsgeest van Coca-Cola het bekendste produkt ter wereld maakten"
  • "Coca-Cola, het verhaal : hoe geniale marketing en creatieve handelsgeest van Coca-Cola het bekendste produkt ter wereld maakten"
  • "Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best known product in the world"
  • "Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world"

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