"Sanders (history, Southeastern Louisiana Univ.) examines four 1970 Southern gubernatorial campaigns. The campaigns resulted in victories for Democrats Dale Bumpers in Arkansas, Reubin Askew in Florida, John West in South Carolina, and Jimmy Carter in Georgia. These contests, which occurred five years after passage of the Voting Rights Act of 1965, reflected major changes that were taking place in southern politics. The four victorious candidates won in their respective states without making overtly racist appeals to white voters. Instead they avoided racial questions to the extent politically feasible and made effective use of television to conduct campaigns that emphasized style and image. Sander argues convincingly that the elections of these four racial moderates constituted evidence of changing public opinion in the South on racial matters. Most southern whites in 1970 were not enthusiastic supporters of racial integration, but they also did not respond as fervently as they once had to politicians who promised to vigorously fight federal civil rights policies."
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