. "Summary: Program takes viewers behind the scenes at Southwest Airlines and ServiceMaster to see how these companies have become industry leaders by recruiting, training and supporting the frontline employees who deliver their services to customers." . . . . "Professors Jim Heskett, Earl Sasser, and Len Schlesinger demonstrate the connection between satisfied employees and satisfied customers that leads directly to sustained profitability. Shows Southwest Airlines and ServiceMaster recruiting, training, and supporting their frontline employees."@en . . . . . "Mobilizing people for breakthrough service [Video]" . . . . . . . . . . . . "Professors Jim Heskett, Earl Sasser, and Len Schlesinger demonstrate the connection between satisfied employees and satisfied customers that leads directly to sustained profitability. Shows Southwest Airlines and ServiceMaster recruiting, training, and supporting their frontline employees." . . . "Mobilizing people for breakthrough service" . "Mobilizing people for breakthrough service"@en . . . "Treinamento de pessoal." . . "Serviço ao cliente." . . "Human Resource Management." . . "Dienstverlening." . . . .