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http://worldcat.org/entity/work/id/32187105

Hospitality marketing

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type

about

alternateName

http://schema.org/alternateName

  • "Hospitality marketing"

author

contributor

creator

description

http://schema.org/description

  • "Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies toward."

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Electronic books"

name

http://schema.org/name

  • "饭店营销学"
  • "Fan dian ying xiao xue"
  • "Hospitality marketing"@en
  • "Hospitality marketing"
  • "Hospitality Marketing"@en
  • "Hospitality marketing in the e-commerce age"
  • "Hospitality marketing in the e-commerce age"@en

workExample