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http://worldcat.org/entity/work/id/32831233

Fables of Abundance a Cultural History of Advertising In America

<DIV>"<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins"</DIV>

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  • "Cultural history of advertising in America"@en

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description

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  • "Includes sections on Abundance theme, advertising agencies, agriculture, animism, P.T. Barnum, Earnest Elmo Calkins, carnival, carnivalesque theme, Christian tradition, cigarette advertising, Coca-Cola, consumerism and consumption, Cream of Wheat, Stuart Davis, ethnocentrism, food industry, Great Depression, Henry James, J. Walter Thompson Company, N. W. Ayer & Sons, paradise theme, patent medicines, radio advertising, Rainer Maria Rilke, Edward Steichen, Thorstein Veblen."
  • "Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.-publisher description."
  • "<DIV>"<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins"</DIV>"@en
  • "American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up."
  • "American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up."@en

genre

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  • "History"
  • "History"@en
  • "Electronic resource"@en
  • "Electronic books"@en

name

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  • "Fables of Abundance a Cultural History of Advertising In America"@en
  • "Fables of abundance : a cultural history of advertising in America"
  • "Fables of abundance a cultural history of advertising in America"@en
  • "Fables of abundance a cultural history of advertising in America"
  • "Fables of abundance : a cultural history of avertising in America"@en
  • "Fables of abundance: a cultural history of advertising in america"@en

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